Book Review: All Marketers Are Liars by Seth Godin
A very clever little book uncovering the real reasons why people buy.
It will make you re-look at all the marketing going on around you as well as why you buy the products/services that you buy.
Jam packed full of example and case studies to help you get the gist of it as well as give you lots of ideas.
There are helpful steps at the back of the book that will help you build a story around your own brand.
Have you read this book? Let me know what you thought in the comments below.Click to view on amazon